Multiple Email Addresses vs Domains

We recommend sending 20 per day for new email accounts and no more than 100/day to keep your inbox from being flagged as spam by Gmail.

Email Limitations

Popular services like Gmail and Outlook recently made changes to curtail the amount of spam that gets sent. As a result, you should send no more than 100 emails per day to reduce likelihood of always ending up in the spam folder or getting blocked completely.

The exception is if you have a long history of being a reputable brand (think at least a small-cap company that has been sending emails for years).

Workarounds

There is an ongoing debate in the community about whether or not this applies per email address (e.g. hello@.gethyperscale.com), per email domain (e.g. @gethyperscale.com), or per email subdomain (e.g. @mail.gethyperscale.com)

High-risk solution

Create multiple emails (e.g. taylor@gethyperscale.com and travis@gethyperscale.com) for the same domain and send 20-100 per day from each email address.

This can get your entire domain flagged.

This means buying 1 domain and creating multiple email addresses.

Medium-risk solution (most common practice)

Create multiple subdomains (e.g. taylor@ttpd.gethyperscale.com and taylor@1989.gethyperscale.com) for the same parent domain and send 20-100 per day from each email subdomain.

This means buying 1 domain, and then creating multiple subdomains with individually verified records.

Low-risk solution

Use multiple domains and send from 1 email address per domain (e.g. taylor@folklore.com and taylor@evermore.com) send 20-100 per day from each domain.

This means buying multiple domains with individually verified records.

Regardless of which option you choose, it's worth considering warming up your inbox for fresh new emails addresses.

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