# LinkedIn Campaign Types Hyperscale offers four LinkedIn campaign types, each suited for different outreach strategies. All LinkedIn campaigns use AI-personalized messages and support automated follow-up sequences. ## Campaign Types at a Glance | Campaign Type | Channel | Best For | Sends To | | ---------------------------------------- | ----------------------- | ------------------------------------ | ----------------------------------- | | **LinkedIn** | Connection Request + DM | Cold outreach to new prospects | 2nd/3rd degree connections | | **LinkedIn Sales Navigator** | Connection Request + DM | Cold outreach with Sales Nav filters | 2nd/3rd degree connections | | **LinkedIn DM Connections** | Direct Message only | Messaging existing connections | 1st degree connections only | | **LinkedIn Sales Navigator DM / InMail** | DM or InMail | Messaging via Sales Navigator | Anyone (InMail for non-connections) | ## LinkedIn (Connection Request) **Best for:** Cold outreach to people you're not yet connected with. This is the most common LinkedIn campaign type. It sends a personalized connection request first, then follows up with direct messages once the recipient accepts. ### How it works 1. You select recipients from your search results 2. Hyperscale sends a personalized connection request with an optional note 3. Once the recipient accepts, follow-up messages are sent as direct messages 4. If the recipient is already in your network, the follow-up message is sent immediately ### Settings * **Sending limit:** Up to 20 connection requests per day * **Follow-ups:** Sent as LinkedIn DMs after the connection is accepted * **Send without note:** Option to send a blank connection request (higher acceptance rate in some cases) ## LinkedIn Sales Navigator (Connection Request) **Best for:** Cold outreach using Sales Navigator's advanced targeting. Same workflow as the regular LinkedIn campaign, but operates through Sales Navigator. Requires a LinkedIn Sales Navigator license. ### How it works 1. You select recipients from your search results 2. Hyperscale sends a personalized connection request via Sales Navigator 3. Once the recipient accepts, follow-up messages are sent as direct messages 4. If the recipient is already in your network, the follow-up message is sent immediately ### Settings * **Sending limit:** Up to 20 connection requests per day * **Follow-ups:** Sent as Sales Navigator DMs after the connection is accepted ### Requirements * Active LinkedIn Sales Navigator subscription * Sales Navigator cookie connected in [Connect LinkedIn](/connect-accounts/connect-linkedin.md) ## LinkedIn DM Connections **Best for:** Messaging people you're already connected with on LinkedIn. This campaign skips the connection request step entirely and sends direct messages right away. Use this when you want to reach out to your existing LinkedIn network — for example, re-engaging past contacts or nurturing warm leads. ### How it works 1. You select recipients from your search results 2. Hyperscale sends a personalized direct message immediately 3. If a recipient is **not** connected with you, the message will fail and be marked as "not connected" 4. Follow-up messages are also sent as direct messages ### Settings * **Sending limit:** Up to 20 messages per day * **Follow-ups:** Sent as LinkedIn DMs to the same recipients ### When to use this * You've already connected with your target audience * You want to skip the connection request step for faster outreach * You're re-engaging existing connections with a new offer or update ## LinkedIn Sales Navigator DM / InMail **Best for:** Messaging via Sales Navigator, with InMail as a fallback for non-connections. This campaign sends direct messages through Sales Navigator. If you have InMail credits and a recipient is not in your network, the message is sent as an InMail instead of a regular DM. ### How it works 1. You select recipients from your search results 2. Hyperscale sends a personalized message via Sales Navigator 3. For 1st degree connections, the message is sent as a regular DM 4. For non-connections, the message is sent as an InMail (uses your InMail credits) 5. Follow-up messages follow the same pattern ### Settings * **Sending limit:** Up to 20 messages per day * **Follow-ups:** Sent via Sales Navigator DM/InMail ### Requirements * Active LinkedIn Sales Navigator subscription * InMail credits available for messaging non-connections ## Choosing the Right Campaign Type ### Start with Connection Requests if: * You're doing cold outreach to new prospects * You want to build your LinkedIn network while selling * You don't have InMail credits ### Start with DM Connections if: * Your targets are already in your LinkedIn network * You want to skip the connection request step * You're running a re-engagement campaign ### Use Sales Navigator DM / InMail if: * You have a Sales Navigator license with InMail credits * You want to message anyone regardless of connection status * You're targeting high-value prospects who may not accept connection requests ## Follow-Up Sequences All LinkedIn campaign types support automated follow-up sequences: * Set a delay (in days) between each follow-up * Add multiple follow-up messages with different content * Follow-ups are only sent if the recipient hasn't replied * Follow-ups are always sent as LinkedIn DMs; for connection-request campaigns, follow-ups start after the connection request is accepted. For more details on configuring follow-ups, see [Ideal Campaign Settings](/start-campaigns/start-a-campaign/ideal-campaign-settings.md). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.gethyperscale.com/start-campaigns/start-a-campaign/linkedin-campaign-types.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.